In today’s society, your website is more than just your brand identity, it’s how your customers perceive you as reputation is everything. When we create a new website, before we initiate anything we take the time to understand your industry and what sets your business apart from everyone else. We do this to create a specific success strategy tailored just for you and your commercial objectives.
Marketing online is much more than just link building. Regardless of the size of your business, it’s our job to build trust for your website in the eyes of both Google and your customers, thus leading to an increase in both ranking and sales over time. Overall, this doesn’t need to be a long process and we’ll make sure it isn’t.
When surveying your website, we initiate with the most basic items that can be corrected economically. For example, a quick diagnostic search on your website can outline numerous basic items that can be corrected efficiently to increase ranking. Items such as poor spelling to altering images with an alternative description, working with you and your designers to resolve any issues.
Content marketing is the art of communicating with your customers without pushing for the hard sell. Content marketing, when carried out correctly, can sale your service and product without customers even knowing. We take the knowledge that you’ve gained through experience and our techniques and knowledge to captivate, inspire and entertain both new and existing customers.
We believe in working with Google not against it.
The phrase “search engine optimisation” (SEO) has been thrown around a lot recently and for good reason.
For anyone with a business to run, a product to promote, a website to maintain or a combination of these, enabling coverage and awareness is key. An online presence is crucial to a successful business, but sometimes just being at the party is not enough. Simply having a website doesn’t mean people will find it, read your content or use your services, and here’s where search engine optimisation comes in.
Search engines have the power to save or bury your website, and there have been instances where websites who were removed from Google’s index lost the majority of their web traffic. For a business that relies heavily on the online markets or simply needs to attract new customers, a positive presence in search engines can make a world of difference..
Understanding how a search engine determines which pages to show on their results page will explain your web page’s rankings and performance so far.
We can help improve those results by working towards understanding your target audience, the way they search on the web, and what you can do to give your website a lift up the results page. Whilst everyone with an internet connection can assess the relevance of web pages to their needs, the algorithm a search engine uses to determine your page rankings works differently from human perception. An inexperienced webmaster might let things slip through the cracks.
With internet users rarely reading past the first page of search results, one must get to the top and stay there.
The increase in traffic to your website and sales from that traffic is a great return on a small investment. My company sticks to the guidelines set by the major search engines. I don’t use techniques that result in your website falling out of favour, and this ensures your long-term, high-quality SEO ranking on Google, Bing and Yahoo.